Our Story

From Humble Beginnings to a Thriving Brand

GLAM BY RIVAAZ began as a passion project, born from a love of traditional craftsmanship and a desire to share exquisite jewelry with the world. Founded by a dedicated team of jewelry enthusiasts, we started our journey on Etsy, where we curated a collection of handmade pieces that celebrated heritage, artistry, and elegance. What began as a small endeavor quickly grew into a beloved brand, as customers from around the globe fell in love with our unique designs and personal touch.

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2018

The Beginning on Etsy

We launched GLAM BY RIVAAZ on Etsy, offering a carefully curated selection of handcrafted jewelry. Each piece was designed to blend traditional styles with modern aesthetics, capturing the attention of jewelry lovers seeking something special and unique.
2019

Rapid Growth and Recognition

As our customer base expanded, we gained recognition for our commitment to quality and craftsmanship. Word-of-mouth referrals and glowing reviews from satisfied customers fueled our growth, and we quickly became a top-rated store on Etsy. Our focus on providing an exceptional shopping experience set us apart from other sellers.
2020

Expanding Our Vision

Driven by the overwhelming support from our community, we knew it was time to expand beyond Etsy. We began planning our own website to offer a more personalized and seamless shopping experience. This was a pivotal moment for our brand, marking the transition from a small Etsy store to a full-fledged jewelry brand with a broader vision.
2021

The Birth of My Rivaaz

We rebranded from GLAM BY RIVAAZ to My Rivaaz, reflecting our evolution and commitment to celebrating the rich traditions and styles that inspire our collections. Our new name, “My Rivaaz,” encapsulates the essence of heritage (“Rivaaz” means “tradition” in Hindi) while inviting customers to make our jewelry a part of their own stories.
2022

Launching Our Shopify Store

With the rebrand complete, we launched our own Shopify store, a sophisticated and user-friendly platform that allows us to connect more deeply with our customers. Our website became more than just a shopping destination; it became a place to explore, discover, and be inspired by our collections. We focused on enhancing the customer experience with features like personalized recommendations, easy navigation, and exclusive online collections.
2023

Over 50,000 Customers and 12,000+ Glowing Reviews

Today, My Rivaaz is proud to have served over 50,000 customers worldwide. With more than 12,000 glowing reviews, our brand is a trusted name in jewelry, known for quality, elegance, and a personal touch. We’ve come a long way from our humble beginnings, and our story continues to be written by the customers who choose us.

A Commitment to Excellence and Community

From day one, our commitment has been to create beautiful, high-quality jewelry that tells a story—your story. Every piece we design is crafted with care, combining the best of traditional techniques with contemporary styles to create something truly special. As a women-owned and operated brand, we are dedicated to uplifting and empowering women through our work, supporting artisans, and giving back to the community.

Looking Ahead

We are excited about the future and grateful for every step of this journey. My Rivaaz is not just about jewelry; it’s about creating memories, celebrating heritage, and making every customer feel valued and cherished. We are constantly evolving, expanding our collections, and exploring new ways to connect with our community. As we grow, we remain rooted in our values of quality, craftsmanship, and exceptional service.

Thank you for being part of our journey. We invite you to continue exploring our collections and making My Rivaaz a part of your story.

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